For my presentation today, I'm going to talk about some of the
issues facing the cruise ship industry, and then some ways these can
The cruise ship industry has partly been responsible for the effects of
overtourism in recent decades.
Overtourism occurs in places where excessive numbers of tourists cause
Pollution, for example, is among the greatest threats to many popular tourist destinations.
Of course, for many places, it's a difficult balance to achieve.
They want to promote their city or island as a desirable tourist
destination, but at the same time are unable to cope with thousands
of cruise ship passengers on a daily basis.
The trouble is, excessive tourism is destroying the beauty spots and places
of interest that people come to visit.
Several cities, such as Barcelona, have responded by imposing a tax, which
all visitors to the city from cruise ships have to pay.
But as it's only a couple of euros, many green campaigners think
it won't deter enough people to make any difference.
Bruges is another city which became impossible to navigate at times because
of the huge numbers of cruise passengers arriving on day trips from
The city was becoming like a theme park, with shops only catering
for tourists selling chocolate, which Belgium is famous for, and other souvenirs.
The local council took action to limit cruise passengers to a more
Dubrovnik had to limit the numbers of cruise ships after it became
extremely popular as a cruise ship destination when it featured in a
hugely successful TV series.
What it does now is control the timing of all cruise ship
entries to the city's port.
However, many people feel this measure does not go far enough.
Cruise ships may be unpopular in some of their destinations, but they
also have an image problem.
They've always been perceived as a safe holiday for the elderly, with
not much on offer for families or young couples.
A recent survey showed that cost is also a major factor in
putting younger groups off going on a cruise.
But what they don't realize is that compared to other types of
package holidays, cruises can actually be good value, as all activities and
drinks are often included.
And another perception is that cruises have lots of rules about what
to wear and how to behave.
But these days, most cruises are no longer very formal and behind
So what solutions are there for cruise lines to overcome some of
How can they appeal to younger customers?
Well, one selling point is that cruise ships are becoming more sustainable.
New ships are built with hybrid engines with large batteries, which means
ships do not have to keep their engines running while docked.
Cruise lines are also designing ships specially for those in the age
The decor in these feels contemporary, and there are a range of
activities on board that you wouldn't find on a more traditional cruise.
There's even a boxing ring on one ship, and most offer diving expeditions.
But there's also a huge focus on well-being, with a variety
of sessions of different kinds.
Food is always a very important part of any cruise, and cruise
ships have had to radically update their menus to suit the tastes
of their younger customers.
Vegan dishes are standard, for example.
The restaurants on board have also gone paperless, with menus available on screen.
Unlike older generations who went on cruises largely to get away from
everything, younger people expect to be able to keep in touch with
Many people going on longer cruises also spend time working, so companies
have to guarantee Wi-Fi that can be relied upon at all
My grandparents used to love looking through cruise brochures, even when they
weren't planning on going on a cruise.
Until very recently, TV ads for cruises always felt dated and aimed
Cruise lines have been slowed to adopt the power of social media,
Leading cruise lines now employ top agencies to produce first-rate videos
for social media channels.
It will be interesting to see whether the cruise...