Question 1 - 4
Write ONE WORD for each answer
Research methodology
STEP 1
Stage 1
Discussion with supermarket department manager to decide on the store’s 1.31 ___________ for the website
STEP 2
Decision to investigate website use as a2. 32 ___________ way for customers to communicate problems
STEP 3
Stage 2
Design of questionnaire to identify customers’ experiences and3. 33 ___________ to problems
STEP 4
Data collected from 4.34 ___________ with customers in four branches of the supermarket
STEP 5
Analysis of responses
Question 5 - 10
Choose appropriate options A, B, C.
5.
Which pie chart shows the percentage of respondents who experienced a problem in the supermarket?
Chart A
Chart B
Chart C
6.
Which pie chart shows the reasons why customers failed to report the
problem directly to supermarket staff?
Chart A
Chart B
Chart C
7.
How might the student's website help the supermarket, according to
the manager?
It would support the expansion of the company.
It would allow the identification of problem areas.
It would make the company appear more professional
8.
The student says one problem is that some customers
do not have computer skills.
do not have their own computer.
do not have access to a computer.
9.
Further observation of website use is necessary because of
the small size of the sample.
the need to evaluate the objectives.
the unrepresentative nature of the respondents.
10.
One positive result of the website for the supermarket staff could be
greater support from management.
less chance of unfair complaints.
greater cooperation between staff.
. . .
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