Question 1 - 10
Write ONE WORD ONLY for each answer.
Developing food trends
• Interest in new food fashions increased after 1. showing meals began to circulate online.
• The UK food sector continually searches for unfamiliar or distinctive products.
• Social-media personalities act as brand ambassadors.
• Companies offering 2. products were early users of this method and saw sales rise quickly.
• Supermarkets analyse online interest in products and ingredients.
• Their choices are strongly influenced by what celebrated 3. put on their menus.
Marketing campaigns The avocado
- A group of 4. travelled to South Africa at the agency's expense to meet avocado growers.
- Advertisements emphasised the fruit's benefits for 5..
Oat milk
- In the USA, supplying 6. chains meant that a large advertising budget was unnecessary.
- The product appealed to buyers who wanted to cause less harm to the 7..
Norwegian skrei
- The campaign enhanced the 8. of seafood produced in Norway.
Ethical concerns: quinoa
- As demand peaked, its 9. rose so sharply that local residents could not afford it.
- Continuous cultivation caused a serious decline in the fertility of the 10..
. . .
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