Question 1 - 10
Write ONE WORD ONLY for each answer.
Crisis Communication Theory
Why do we need theory?
- Some people think using 1. is better than theory
- But a lot of advice is simply a 2.
Types of crisis
- The organisation can be a victim - e.g. due to a 3.
- Crisis can be accidental - caused by external factors
- Crisis can be preventable - resulting from a 4. in the organization
Suggested response for all crises
- Give information to prevent any more damage
- Communicate what 5. is to be taken
Strategies to influence people's thinking
- Diminish the crisis: provide 6. that the crisis is not so bad
- Give excuses for the crisis: highlight that it was not intentional
Protecting the organisation's reputation
- Initial objective is to lessen 7. opinions
- Rebuild strategies are important when:
- There is a serious 8. to the organisation’s reputation
The impact of the crisis needs lessening
- Things can be improved by providing an 9.
- In serious cases, 10. is usually offered
. . .
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