Developing food trends

Question 1 - 10

Write ONE WORD ONLY for each answer.

Developing food trends

• Interest in new food fashions increased after ﻿ showing meals began to circulate online.
• The UK food sector continually searches for unfamiliar or distinctive products.
• Social-media personalities act as brand ambassadors. 
• Companies offering ﻿ products were early users of this method and saw sales rise quickly.
• Supermarkets analyse online interest in products and ingredients. 
• Their choices are strongly influenced by what celebrated ﻿ put on their menus.
Marketing campaigns
The avocado
A group of ﻿ travelled to South Africa at the agency's expense to meet avocado growers.
Advertisements emphasised the fruit's benefits for ﻿.
Oat milk
In the USA, supplying ﻿ chains meant that a large advertising budget was unnecessary.
The product appealed to buyers who wanted to cause less harm to the ﻿.
Norwegian skrei
The campaign enhanced the ﻿ of seafood produced in Norway.
Ethical concerns: quinoa
As demand peaked, its ﻿ rose so sharply that local residents could not afford it.
Continuous cultivation caused a serious decline in the fertility of the ﻿.

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