The 'Weak-Tie' Theory: How Friends-Of-Friends Influence Us
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The ‘weak-tie’ theory: how friends-of-friends influence us
In 1973, Mark Granovetter claimed that the influence of "weak-ties" can affect the behaviour of populations in the fields of information science, politics and . Although friends-of-friends may be unlike us, they have similar enough to have a beneficial effect on our lives. An example of this influence is when we hear about because information about them is provided by weak-ties. Since Granovetter proposed his theory, other studies have shown that weak-tie networks also benefit our .
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