Self-Regulatory Focus Theory' And Leadership

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Self-regulatory focus theory and leadership
Self-regulatory focus theory People focus on approaching pleasure or avoiding pain. Promotion goals centre on . Prevention goals emphasise avoiding punishment.

Factors affecting people’s focus

The chronic factor Originates in a person’s 
The  factor Promotion goals are more likely when a person is with a  Prevention goals are more likely when dealing with a boss
How people’s focus affects them Promotion focus: people consider an ideal version of themselves, their  and their gains. Prevention focus: people consider their “ought” self and their obligations.
Leaders Leadership behaviour and  affect people’s focus.
Transformational leaders Give particular attention to followers’  Communicate a clear  with passion Inspire promotion focus in followers
Transactional leaders Establish  that make expectations clear Emphasise the consequences of mistakes Inspire prevention focus in followers
Conclusion Promotion focus is suitable for work requiring . Prevention focus suits work such as surgery. Leaders’ actions affect which focus people use.

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