Crisis Communication Theory
Question 1 - 10
Write ONE WORD ONLY for each answer.
Crisis Communication Theory
Why do we need theory?
- Some people think using is better than theory
- But a lot of advice is simply a
Types of crisis
- The organisation can be a victim - e.g. due to a
- Crisis can be accidental - caused by external factors
- Crisis can be preventable - resulting from a in the organization
Suggested response for all crises
- Give information to prevent any more damage
- Communicate what is to be taken
Strategies to influence people's thinking
- Diminish the crisis: provide that the crisis is not so bad
- Give excuses for the crisis: highlight that it was not intentional
Protecting the organisation's reputation
- Initial objective is to lessen opinions
- Rebuild strategies are important when:
- There is a serious to the organisation’s reputation
The impact of the crisis needs lessening
- Things can be improved by providing an
- In serious cases, is usually offered
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