Question 1 - 5
Choose the correct answer.
1.
The tutor points out to Lara that in different markets, a brand of chocolate
has different proportions of the ingredients.
uses different methods of advertising.
is sold at different prices.
2.
Which aim of global marketing has Lara explained very clearly?
making profit
maximising sales
expanding production
3.
The tutor gives the example of the supermarket chain to show how companies
can use new advertising methods to bring new business.
may fail to take local values into consideration.
need time to build up their reputation.
4.
Lara believes that some multinational companies can be criticised for
offering poor working conditions locally.
failing to improve machinery.
replacing local managers.
5.
Which aspect of distribution does Lara want to read about?
delivery times
stock control
centralisation
Question 6 - 10
Which topic can be found in each of the following case studies? Choose FIVE correct answers from the box, A-F.
6.
Drummonds
Drop or Select your answer
7.
Multiplan
Drop or Select your answer
8.
Elbeys
Drop or Select your answer
9.
Babbis
Drop or Select your answer
10.
Emerson
Drop or Select your answer
Kéo option vào câu hỏi
5 OPTIONS
bargaining power
changing suppliers
location of head office
size of workforce
timing of going global
. . .
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